Killian Chapters 5 and 6....for lack of a better title.

I've taken enough journalism classes that much of chapter 5 was review. In terms of specific conventions, webwriting is very similar to print journalism. The majority of conventions for displaying different types of information and maintaining political correctness are the same as those used by the Associated Press.

Chapter 6 however, was completely new. I've never had any experience with corporate writing, aside from writing press releases. It was interesting to note the sheer lack of usability associated with most corporate websites. 

"He [Nielson] cites one study of 15 big commercial websites in which users could find information only 42 percent of the time."

While web sites that offer only information about the company suffer from the same problems as other typically print media being transfered to websites, the problems faced by sites that actually sell things, seem to have a differing set of goals. Rather than trying to convert a pamphlet about the company into a website, such sites are combining this effort with converting a mail order catalog as well. The problem with this approach is that it ignores the internet's ability to allow instantaneous communication. Because anyone shopping on the website can immediately provide feedback, the site should be treated more like a physical store, than a mail order catalog.