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EL-336. McLuhan. The Voiceless Songbird

"Just as music written for a small group of instruments has a different tone and tempo from music designed for large halls, so with books. Printing has enlarged the "hall" for the author's performance until all aspects of style have been altered." (McLuhan, p.85)

All are the audience. The book does not focus on one specific audience, it respects everybody until a style and tone are found. That narrows the crowd down to members, not people.
Manuscript culture speaks silently to the reader. Voices are no longer needed for oral clarification. To recognize the voice, observe the reader and his/her emotions. Their body language and facial features speak for them.
Change the beat, change the audience. Is this how genres were developed?
Manuscript culture does not stray much from oral culture. They both are characterized by the voice. The voice is characterized by the tone, style, and setting.

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Comments

Again, back to one versus the other. Genre and tone are a big part of both manuscript and print, but i still do not think that they are different enough to have different clarifications

"Change the beat, change the audience."

well crafted statement.

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