I liked how he said, "this is not about delivering games to people, it is about delivering learning systems and learning communities The video also comments about how to include gender and how do you recruit girls in gaming. This shows that there are people that are not just worried about making money and delivering the next big hit to people. It is a focus to creat video games that will increase learning as well as inlude both males and females.
http://jerz.setonhill.edu/EL250/2010/01/james_gee_on_games_and_learnin/
It goes back to Laurel's book about culture workers and making a difference.