Serious games

Serious games are becomign much more mainstream. "One major factor is that numerous studies have documented the effectiveness of games as educational and training devices, and
they've been used successfully for years."  http://blogs.forbes.com/digitaldownload/2006/10/the-serious-business-of-serious-games/

As the population begins to get older more and more Adults have grown up with video games in their lives. These video games have influenced some people in ways that make them want to keep gaming "embrace games" Games can be very helpful and education while still being "fun" at the same time. 

http://jerz.setonhill.edu/EL250/2010/01/education_and_games/#comments