Being the salesman that he is, Krug entices the readers to use the information that helps with web design. I really learned a lot from this book about what to do in creating websites. I think that the end of the book seems to be a pat on his back from himself. He emphasizes that you should know what you are doing before you even think about doing it. Web designing is an exact science to some degree, you have to know your audience and what they want. The website itself is supposed to be the sales pitch on a way to make a website and what you can do to make it better.
