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McAdams Introduction - Part 1...

Well, the first sentence in the introduction was not what I would call encouraging. "Flash is not simple." The main purpose of flash journalism is to tell a story through pictures and maybe some words. I can honestly say that I have no prior experience with this genre. Flash is rather scary to me at this point because it seems to implement a variety of complex programming tools. I was glad to read that McAdams wrote this book with hopes of including "only the things you need to know about flash" rather than the history of the program as a whole. I have played many flash games in the past, but never thought that the program could be used to produce informative news pieces. The format of flash presentation is similar to that of a slideshow. I like that McAdams directs the reader to the section of the book that would be most suitable for their line of work. It saves the reader a lot of wasted time. The note to Educators, Professionals and Everyone was helpful and approached each individual learning style by group.

In Chapter 1 McAdams talks about the first Flash show she saw that was a photo slideshow of an earthquake that took place in Gujarat. There was no text or audio in this show, only pictures that transitioned from one to the next with a standard fade, yet McAdams described it as incredibly powerful. We learn that slideshows with photo and sound add a certain dimension to the presentation of the content. Control is the primary difference between an animation on TV and an animation online, such as the ones that can be created through flash. Online packages tend to include various elements of journalism. I was surprised to learn that many of the things I am learning in CA 100 (Communication Theories) are coming into play in this class. The ideas of audience, communication, and interactivity are some of the crossover concepts. We have to consider the message which we are trying to get across and what we are going to use to make it stick in the minds of the audience. In this case flash is the medium of delivery. The sender reciever model that explains the transmission of communication is what came to mind right away for me when reading this section.

It is a great idea to include maps in flash presentations that feature topics on a specific region or area that we may not be familiar with because this adds to the informative nature of the flash show. Before reading this book I thought that flash was simply the software that people used to makey annoying pop ups and online scam games. That is why I think I kind of came into this unit hesitant to really embrace it. I hate pop ups and those seemingly innocent games that offer great prizes as long as you give them a credit card number or some other form of valuable information. But now I can see that there are good ways to use flash technology that will benefit people rather than annoy them.

I was rather surprised to learn that flash and the Macromedia flash player have been in existence since the late 90s and that it went through a few forms before becoming what it is today. From what I can gather flash is a great tool to use because most people already have the media player set on their computers by default. Another assessment that I can make about flash is that people like things they can interact with; put simply people like to have the ability to click in flash shows. Though as I suspected like many software applications, flash does have its flaws. The main problem in my opinion is that of the buffer time required for streaming media. This basically means the time it takes for the content to load from a website, rather than from a downloaded file. In regard to computer science, a buffer is a device or area used to store data temporarily. Another common conflict here is whether or not the flash will work on various browsers.

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This page contains a single entry from the blog posted on October 10, 2006 3:24 PM.

The previous post in this blog was Ex 2: New Media Analysis.

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