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October 8, 2006

here are some Chapter 11 Quotes that caught my attention

"Agenere is born as a response to an audience's questions, needs, wishes, fantasies"

"Writers don't start genres, audiences do."

"Formalist always insists that you should maintain the conventional tone. But really your job is to figure out what the conventional tone is, then bend it, twist it, and expand it, taking it right up to the limit."

Chapter 12 quotes

"Whather the term only 35% of the sites we surveyed put a helpful link at the top of every page."

"Your aim should be to keep people on task, to make them successful, and to reduce the need to go elsewhere for information."

"To capture attention right away, begin your message by writing a sentece that includes the language the customer used."

Chapter 13 quotes
"you msut demonstrate to the consumers that your product is relevant."

"The twin curses of marketing-hype and fluff- don't work very well on the web."

Posted by RachelPrichard at October 8, 2006 7:47 PM


"you msut demonstrate to the consumers that your product is relevant."

That made me think of something I was told that you need in order to succeed-- don't give someone reason to hire you. Take all doubt from their mind that you AREN'T right for something. Kind of the whole... make it so good they HAVE to accept it and not have doubts to whether or not it's good and they need it. You need to prove to them that it is, without a doubt, useful and the best.

Posted by: Gabby at October 8, 2006 10:41 PM

Rachel, I also mentioned one of your Chapter 11 quotes, "Writers don't start genres, audiences do." I think that this is just even more proof that we, as writers, must write specifically for our audiences. Really, writing for a particular genre is nothing more than writing for a specified, segmented audience.

Posted by: Lori Rupert at October 9, 2006 10:19 AM

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