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March 12, 2008

EL 336 - McLuhan 160 - 263

"We now live in the early part of an age for which the meaning of print culture is becoming as alien as the meaning of print culture was to the eighteenth century." (pg 165)

How eerily true is this? this book has a copyright of 1962. It holds true to the era of technology we are in right now. With the ever popular war against print vs online journalism, it is crazy how Mcluhan was able to relate to it before the argument really came up. Is an electronic age like this is more organic than mechanical?

Posted by RachelPrichard at March 12, 2008 4:05 PM


I remember once when I was a freshman pondering the statement that print culture was dead. But it is very much alive and well. Every few centuries someone tries to claim that an older version of something is now obsolete. I do agree that print culture is becoming alien, but it is far from extinct.

Posted by: Leslie Rodriguez at March 12, 2008 10:38 PM

Surely, McLuhan was insightful.

Posted by: Dennis G. Jerz at March 13, 2008 11:50 AM

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