"In a recent study John Morkes and I found that 79 percent of our test users always scanned any new page they came across."
I thought I was the only one who didn't read word for word. I assumed it was some kind of attention deficit disorder when I wouldn't read every word. Glad to know I am part of the majority this time! It's so hard to focus on the screen to read word for word. If you put your face too close, you'll see bloctches of color the rest of the day. Other than my wondering eyes and mind, that's another reason I don't do it! :)
Glad to know this article helped you realize you weren't alone!
We have to learn to write for people who read this way if we want our online writing to be effective, and that means no long English-major paragraphs or wordy sentences.
I use scanning, skimming, or whatever you want to call it every day of my life! I can't stand to waste my time with useless websites.