Visualize your Writing
The most important thing to me in writing is detail. If writing isn't detailed, I'm not interested. I want to be able to imagine a story being told in my head as I read the script. This happens for many mediums like books, poetry, movies, and plays. Although movies and plays obviously are visuals themselves, it came from the script. From the written words that one was able to read and creatively express their vision. News writing is not much different. Sure you've got the news broadcasting but what do you do with a newspaper? I've made paper hats and turkeys before, but realisically, it is the writer's job to be creative with detail for the reader to imagine a story in their head. The main idea of the website is EVOKE VISUAL IMAGERY OF THE ACTION.
The site is technically written for filmakers, but it can apply to any writing, especially newswriting that expresses all fact and no opinion. An exceptional writer can draw their readers in with creativity even in the most boring of subjects. We want the readers to visualize the story in their minds, ultimately gaining new information in an exciting way.