Thanks to technology, more and more books are being published. “Technological change has lowered what economists call the ‘barriers to entry’ in writing,” resulting in an influx of published books in recent years (Tenner). There were 240,000 books published during 2003. Eight years later in 2011, that number increased to 347,000. With technology, more writers are exploring the self-publishing route, and the ebook market also allows for more books to be published at a cheaper cost and less risk than publishing a print book.
Technology also allows writers to establish their presence and connect better with their audience. “One simply can’t be just a writer anymore,” said Wytovich. “I use technology in regards to my work every day, and frequently, which is key.” Wytovich uses author pages on Goodreads and Amazon, and a variety of social media accounts including Twitter, Facebook, LinkedIn, Google+, and Pinterest to promote herself, her work, and her presses. “This is also a great way to stay on top of things that are happening in the publishing industry as well as trends and news within my genre. Plus, it’s a great way to keep in touch with colleagues while continuing to maintain friendships and network.”