As someone who likes making Yellow Kid jokes, it surprised me to know that the funny looking comic strip character probably didn’t have as big of an impact on the Spanish American War as he’s given credit for. The statement that the “Yellow Papers” were “the butt of White House jokes” during the McKinley’s administration reassured me at least a little that the government (at one point) could recognize emotionally-inflated news (25). Still, it’s clear that attention-grabbing headlines and images that appeal to the emotions still work on the public today. The fierce competition for readers between Pulitzer and Hearst of the 19th century is echoed in the competition for clicks among popular websites today.
Source: NM: The Past (2 of 4)