Beat Reporting Across Media Platforms

The annotated model on page 297 of the Missouri Group’s News: Reporting and Writing¬†shows what the rest of this chapter is trying to tell in the simplest of terms.

The structure used is as follows:

Inform that there will be a story > TELL the story online to an audience with a shorter attention span > EXPAND and tell the best, fullest story in the paper later on > FOLLOW UP using a blog or other outlet later that day to start a conversation.

While this obviously doesn’t have to be followed to a ‘T’, all the basic principles are there. Inform and information is released is the new norm in this insta-obsessed, digital world.

 

Source: NR

Leave a Reply

Your email address will not be published. Required fields are marked *